Canadian Tire · Auto Care Shopper Stories
10 Shoppers · Ario Sample · Jun 2025 – May 2026
Auto Care · Shopper Stories
10 consumers. What the data says about them.
Each profile below is drawn from a real opt-in shopper in the Ario sample. Purchase sequences are shown chronologically. Every product name is real.
Subcategory colour key
Oil & Fluids
Tires & Wheels
Brakes
Electrical & Lighting
Filters & Fluids
Suspension & Drivetrain
Exterior Care
Interior & Accessories
Tech Accessories
Multi-Fleet Mechanic
U-8563 · "The Multi-Fleet Mechanic"
Maintains a Dodge, a Silverado, and a Nissan Armada — and treats Amazon like a parts counter
36
Auto purchases
9 / 9
Subcategories
Purchase sequence · Jun 2025 – May 2026 · each dot = one purchase · hover for product
Sample transactions
Jun '25
Electrical
Clore Automotive Jump-N-Carry JNC660 1700 Peak Amp 12V Jump Starter
Jul '25
Electrical
KASturrboo Alternator Compatible with F-150 2015–2020 2.7L 3.5L 12V 215A
Oct '25
Filters
FRAM Extra Guard PH4967 10K Mile Spin-On Engine Oil Filter
Nov '25
Tech
Single/Double Din Car Stereo Kit, Wire Harness & AM/FM Antenna Adapter — for Dodge RAM
Feb '26
Brakes
Bendix Priority1 CFC1640K1 Ceramic Front Brake Pads — Chrysler 200 2015, Dodge Dart 2016–2013
Mar '26
Suspension
KUIPERAUTO 4X Complete Front + Rear Strut Shocks — 2004–2015 Nissan Armada/Titan Infiniti QX56
Mar '26
Tires
KSP 2" Silverado Leveling Lift Kit, Front Suspension Lift Spacers — Chevy Silverado / GMC Sierra
Apr '26
Suspension
Monroe Quick-Strut 239112 Suspension Strut and Coil Spring Assembly — Chevrolet Silverado 1500
May '26
Electrical
NewYall Ignition Control Module — Chevrolet 1985–1995 / GMC 1987–1995 / Buick 1985–1993
U-8563 is running what amounts to a private garage. Over 12 months he replaced an alternator on a Ford F-150, installed a leveling lift kit and Monroe struts on a Chevy Silverado, rebuilt the full front and rear strut assembly on a Nissan Armada, fitted ceramic brake pads for a Chrysler 200 and Jeep Cherokee, and wired a stereo head unit into a Dodge RAM. He sourced OEM-equivalent parts throughout — Bendix brakes, K&N filters, Delphi sensors. His purchase cadence is near-monthly, and the vehicles he works on span three different brands with no obvious overlap. This is not someone maintaining one daily driver. He is the primary mechanic for a household with multiple vehicles.
Signal: All 9 subcategories across 12 months. High-frequency, high-SKU, brand-agnostic. The deepest auto care profile in the sample.
Performance Builder
U-1875 · "The Performance Builder"
One month. One car. A complete enthusiast build on a Dodge Charger.
16
Auto purchases
7 / 9
Subcategories
Purchase sequence · Mar – Apr 2026 · concentrated build window
Sample transactions
Mar '26
Interior
Plasticolor 008627R01 Dodge Deluxe Seat Cover — Embroidered Logo, High Contrast Stitching
Mar '26
Brakes
2 pc Carlson Front Brake Caliper Guide Pin Kits — Dodge Charger 3.6L 5.7L V6 V8 2006–2023
Mar '26
Suspension
STRUTSTORE Coilovers Suspension Kit — Chrysler 300 2011–2022, Dodge Charger 2011–2022
Mar '26
Tires
Mastertrack BADLANDS ATX 225/60R18 100H All-Season All-Terrain Tires — Set of 4
Mar '26
Tires
Fullway HP108 All-Season Performance Radial Tire — 215/60R16 99V (second vehicle)
Mar '26
Exterior
2-Piece Matte Black Rear Glass Windshield Louver Cover — 2011–2023 Dodge Charger
Mar '26
Brakes
Symentis Gen2 Brake Caliper Compression Tool — 5-in-1 Professional Piston Compressor
Apr '26
Oil
Valvoline High Mileage MaxLife 5W-20 Synthetic Blend Motor Oil 5 QT
Apr '26
Oil
Genuine Chrysler 4884899AB Engine Oil Filter — OEM Replacement
Everything happened in a single month. U-1875 ordered coilover suspension for a Dodge Charger / Chrysler 300, brake caliper guide pins, a set of all-terrain 225/60R18 tires, a second tire set in a different size (likely a second vehicle), a rear window louver, a Dodge-branded seat cover, and a brake caliper compression tool — then followed up in April with OEM Chrysler oil filter and Valvoline high-mileage motor oil. The two tire sizes appearing in the same order window (225/60R18 ATX and 215/60R16 performance) suggest two cars being refreshed simultaneously. He sources Chrysler OEM parts by part number and knows the Charger platform well enough to specify 3.6L vs 5.7L caliper kits.
Signal: Late winter / early spring burst — a seasonal build pattern that recurs annually. Tires, suspension, and brakes all in the same window.
Vintage Restorer
U-5299 · "The Vintage Restorer"
Sourcing parts for a 1989 Nissan 240SX and a D21 Pickup alongside newer VW/Audi
22
Auto purchases
8 / 9
Subcategories
Purchase sequence · Jun 2025 – Apr 2026 · crosses vintage and modern platforms
Sample transactions
Jun '25
Electrical
Red Chrome Universal Spark Plug Wire Looms 7/8/9mm Separator — Fits Chevy Ford
Jun '25
Brakes
Raybestos Element3 Rear Disc Brake Caliper Seal Kit — Select 1965–1982 Chevrolet Models
Aug '25
Suspension
Monroe Monro-Matic Plus 32113 Suspension Shock Absorber — Nissan Pickup
Aug '25
Suspension
TRQ Front Brake Rotors — 1986–1994 Nissan D21, 1999–2002 Frontier, 1987–1995 Pathfinder
Dec '25
Brakes
SCITOO Pro Rear Brake Pads — Audi TT/A3/A6/A4 Quattro, VW Golf/GTI/Tiguan/Jetta
Feb '26
Filters
Gumout 800002231 Carb/Choke Carburetor Cleaner Spray — Carb Intake Valve Cleaner
Mar '26
Electrical
Timing Light Automotive 12V Engine Inductive Ignition Timing Light Gun
Apr '26
Filters
Roneeson Engine Oil Pump — Nissan 240SX 1989–1990, D21 Pickup 1986–2002, Frontier 1998–2004
Apr '26
Electrical
Zosgrew 4 PCS Iridium Spark Plugs — Replacement OEM #5467A for older Nissan/Mitsubishi platforms
U-5299 works on vehicles across four decades. The earliest fitment in his purchase history is a 1965 Chevy (brake caliper seals); the most recent is a 2023 Kia (cabin filter). In between: shocks for a Nissan Pickup, rotors for a D21 Pickup (1986–1994 range), brake pads for a VW/Audi group car, a carburetor cleaner, a 12V timing light for manual ignition tuning, an engine oil pump for a 1989–1990 Nissan 240SX, and iridium spark plugs for vintage Nissan/Mitsubishi fitment. He bought a windshield chip repair kit in November — almost certainly for a daily driver while the classic project is underway. The breadth of platforms suggests he knows his way around multiple engine families.
Signal: Works across generations — vintage American iron, classic Japanese platforms, and modern European. Hard-to-find fitments from 1965 onward.
Focused Maintainer
U-167 · "The Focused Maintainer"
One car. One weekend in February. A complete planned DIY maintenance haul.
33
Auto purchases
7 / 9
Subcategories
Purchase sequence · Jun 2025 – Apr 2026 · burst in Feb 2026
The February haul — Nissan Altima 2007–2012
Feb '26
Oil
Valvoline Advanced Full Synthetic SAE 5W-30 Motor Oil 5 QT
Feb '26
Oil
WIX 51358XP XP Oil Filter — Compatible With Honda (87–12), also fits Altima via adapter
Feb '26
Electrical
NGK LKAR6AIX-11 Iridium IX Spark Plug (91187), 4 Pack
Feb '26
Brakes
Raybestos EHT™ Rear Brake Pad Set — Nissan Altima, Rogue, Sentra
Feb '26
Filters
A-Premium High-Performance Engine Air Filter — Nissan Altima 2007–2012
Feb '26
Filters
A-Premium Cabin Air Filter with Activated Carbon — Nissan Altima 2007–2012, Maxima, Murano
Feb '26
Filters
Hitachi MAF0031 Mass Air Flow Sensor — Black (Altima fitment)
Feb '26
Oil
NEIKO 20762A Oil Drain Pan | Black Plastic Anti-Splash Motor Oil Drip Catcher 2 Gallon
Feb '26
Tech
Autel MS300 OBD2 Scanner Code Reader — Turn Off Check Engine Light, Read & Erase Fault Codes
Feb '26
Tires
HOXWELL Car Ramps for Jack Support — Low Profile, Lightweight, Vehicle Maintenance
U-167 made two small purchases in June and August 2025, then nothing for six months. In a single February weekend he assembled everything needed for a complete Nissan Altima service: motor oil, oil filter, drain pan, oil filter wrench, electric floor jack, ramps, wheel chocks, iridium spark plugs, rear brake pads, engine air filter, cabin filter with activated carbon, a MAF sensor, and an OBD2 scanner. Every part is Altima-specific — he knows the year range and trim. The OBD2 scanner at the end of the list is the tell: he wanted to read his own codes before starting, not take it to a shop and be told what to fix. This is planned, methodical, platform-specific self-maintenance.
Signal: A single-vehicle owner who plans a full service event in one session. The complete oil-change + tune-up + diagnostic basket — all online, all at once.
Suspension Overhaul
U-9168 · "The Jeep Overhauler"
Full front suspension rebuild + struts + brakes + lighting — all in one week
6
Auto purchases
3 / 9
Subcategories
Purchase sequence · Feb – Mar 2026 · single-week rebuild event
Sample transactions
Feb 19
Suspension
Detroit Axle — Front End 10pc Suspension Kit for 2007–2017 Jeep Patriot/Compass, 2009–2012 Dodge Caliber: Control Arms, Tie Rods, Sway Bars
Feb 19
Suspension
KUIPERAUTO 172368 Front and Rear Struts Complete Assembly — 4pc for 2007–2016 Jeep Compass/Patriot / 2007–2012 Dodge Caliber
Feb 19
Brakes
A-Partrix Brake Pads Front Set — Jeep Patriot 2012–2016 2.0L I4
Feb 26
Electrical
MGLLIGHT 7 Inch LED Headlights with Blue Halo Ring / Amber Turn Signal — Jeep Wrangler JK/LJ/CJ/TJ
Feb 26
Electrical
HHZL 3157 LED Bulb for Blinker / Brake Light Turn Signal — 2PCS, SUV/Sedan/Truck
Mar 3
Electrical
HHZL 3157 LED Bulb for Blinker / Brake Light Turn Signal — 2PCS (repeat / second vehicle)
U-9168 placed two orders within seven days in February 2026. The first — on February 19th — covered a complete 10-piece front suspension kit (control arms, tie rods, sway bar links, boots), a full 4-piece strut assembly, and front brake pads, all specified for the Jeep Patriot/Compass and Dodge Caliber platform. Seven days later he ordered Jeep Wrangler LED headlights and turn-signal LED bulbs — a different Jeep platform, suggesting a second vehicle. The 3157 LED bulbs were ordered again a week after that, likely for the Patriot or Caliber. This is a full suspension refresh on an older Jeep platform, done in a single concentrated window, by someone comfortable sourcing complete suspension kits online.
Signal: Complete suspension + brakes in one order, followed by lighting upgrades. Suggests a planned, comprehensive overhaul rather than reactive repair.
Multi-Vehicle Honda / Acura Household
U-8146 · "The Honda Household"
Three tire purchases in different sizes — different cars, consistent maintenance cadence
11
Auto purchases
3 / 9
Subcategories
Purchase sequence · Jun 2025 – Apr 2026 · recurring filter + seasonal tire pattern
Sample transactions
Jun '25
Filters
BOSCH 6029C HEPA Cabin Air Filter — Compatible with Acura CSX/ILX/MDX/RDX; Honda Accord/Civic/CR-V/Odyssey/Pilot/Ridgeline
Jun '25
Filters
FRAM Extra Guard CA12061 Replacement Engine Air Filter — Honda Models
Jul '25
Tires
STARFIRE Solarus AS All-Season 195/65R15 91H Tire
Nov '25
Electrical
Wevdn 9005/HB3 / 9006/HB4 / 9012 Headlight Connector Wiring Harness Socket — 2 PCS
Feb '26
Tires
Continental ProContact RX All Season 235/40R18 91W Passenger Car Tire
Feb '26
Tires
Pirelli Scorpion STR 245/50R20 102H SUV/Crossover Tire
Mar '26
Filters
K&N Engine Air Filter — Compatible with 2016–2019 Honda Civic L4 2.0L
Mar '26
Filters
EPAuto CP182 Cabin Air Filter — Honda Accord/Civic/CR-V/HR-V/Insight/Odyssey/Pilot; Acura Integra/MDX/RDX/TLX
Apr '26
Electrical
SYLVANIA 9006 XtraVision Halogen Headlight Bulb — Pack of 2
U-8146 bought three tires across 12 months in three different sizes — 195/65R15 in July, then a 235/40R18 Continental and a 245/50R20 Pirelli Scorpion together in February. The July tire is a compact sedan size; the February pair are from different size classes (low-profile performance and SUV/crossover), almost certainly for two different vehicles. The cabin and engine air filter purchases in June and March are generic Honda/Acura fitment covering a wide compatibility range — consistent with someone managing two or three cars under the same roof. The headlight connector work in November and April suggests an ongoing electrical issue or a lighting upgrade in progress. This is a methodical, maintenance-driven household that returns at seasonal intervals.
Signal: Two tire changeover events in 12 months (summer and winter/spring), recurring filter changes, and headlight work. A consistent seasonal maintenance pattern across multiple Honda/Acura vehicles.
High-Mileage Platform Service
U-1139 · "The High-Mileage Ford Owner"
A Lincoln Town Car or Mercury Grand Marquis getting a full fluid service — 25 days, start to finish
7
Auto purchases
4 / 9
Subcategories
Purchase sequence · Mar 21 – Apr 15, 2026 · 25-day service sequence
Sample transactions
Mar 21
Drivetrain
Dorman 264-083 Engine Oil Pan — Compatible with Ford / Lincoln / Mercury Models
Mar 24
Oil
Motorcraft Engine Oil Filter FL-820-S — OE Replacement for Ford, Lincoln & Mercury Vehicles
Mar 24
Oil
Valvoline MaxLife High Mileage 5W-30 Synthetic Blend Motor Oil — 5 Quart
Apr 2
Oil
Valvoline MaxLife High Mileage 5W-30 Synthetic Blend Motor Oil — 5 Quart (second jug)
Apr 12
Filters
Valvoline MaxLife Multi-Vehicle ATF Full Synthetic Automatic Transmission Fluid — 1 Gallon
Apr 12
Drivetrain
Bando USA 6PK2345 OEM Quality Serpentine Belt
Apr 15
Filters
ECOGARD XA4343 Engine Air Filter — Mercury Grand Marquis 4.6L 1992–2011 / Lincoln Town Car 4.6L 1991–2011
The air filter fitment dates this vehicle precisely: the ECOGARD XA4343 is listed for Mercury Grand Marquis (1992–2011) and Lincoln Town Car (1991–2011). The serpentine belt part number (Bando 6PK2345) is a 4.6L Ford Modular fitment. The sequence tells a clear story: oil pan replacement first (March 21), then OEM Motorcraft oil filter and Valvoline MaxLife high-mileage 5W-30 — ordered twice, ten days apart, suggesting he needed two full oil changes back-to-back possibly to flush the old oil after the pan job. Then ATF, serpentine belt, and air filter to round out the full service. He used OE-spec parts throughout — Motorcraft filter, Bando belt — on a vehicle that was built at least 15 years ago.
Signal: High-mileage platform, OEM-spec fluids, methodical 25-day sequence. The full-service event pattern — oil, transmission fluid, belt, and air filter — all in one window.
Lighting Upgrader
U-9222 · "The Mustang Lighter"
Three-week LED upgrade journey on a 1999–2004 Ford Mustang — bought, returned, upgraded
4
Auto purchases
1 / 9
Subcategories
Purchase sequence · Jan 22 – Feb 11, 2026 · iterative lighting project
Sample transactions
Jan 22
Electrical
Ronnin — Fits 1999–2004 Ford Mustang Upgraded LED Running Tube Lights Headlight Assembly | Chrome
Feb 2
Electrical
WEELMOTO Halogen Headlights for 1999–2004 Ford Mustang — Headlight Assembly Pair, Black Housing (replacement / return)
Feb 2
Electrical
AUTOONE 9007 LED Bulb — 800% Brighter, 3 Min Quick Install, 20 Years Lifespan, No Flicker, 99% Compatibility
Feb 11
Electrical
Blue T5 PC74/PC194 Instrument Cluster LED Bulb — Dashboard Panel Gauge Indicator Lamp
U-9222 bought LED tube-light headlight assemblies for a 1999–2004 Mustang on January 22nd. Ten days later he ordered a different headlight assembly — halogen, black housing, the same platform — which almost certainly means the LED assembly was returned or didn't fit as expected, and he settled on a more traditional replacement while still upgrading the bulb itself to a 9007 LED. On February 11th he followed up with T5 dashboard cluster LED bulbs, moving the project inward from the headlights to the instrument panel. A three-week iterative lighting refresh on a classic Mustang — the kind of owner who researches fitment, experiments, and keeps going until it's right.
Signal: Sequential iterative purchases on a single platform over 3 weeks — bought and returned a headlight assembly before finding the right spec. Classic-car lighting upgrader.
Tech Builder
U-5829 · "The Dashcam Builder"
Premium 4K dual dashcam system — bought the camera, the hardwire kit, and the endurance SD card
4
Auto purchases
2 / 9
Subcategories
Purchase sequence · Aug – Nov 2025 · three-part system build
Sample transactions
Aug 11
Tech
VIOFO HK4 Acc Hardwire Cable USB-C — Hard Wire for A329/A229 Dash Cam, Low Voltage Protection for Parking Mode
Aug 11
Tech
VIOFO A329S 4K 60FPS Dash Cam Front and Rear — 4K+2K, Wi-Fi 6, Dual STARVIS 2 Sensors, up to 4TB SSD support
Oct 28
Tires
HSS Tap & Die Set 0.305-32 — for Tire Valve Stem Repair
Nov 27
Tech
SanDisk 128GB MAX Endurance microSDXC Card — rated for Dash Cams, C10 U3 V30 4K UHD, continuous write optimized
U-5829 bought the VIOFO A329S dashcam and its hardwire kit on the same day — the hardwire kit is not a default accessory, it requires planning to buy it with the camera. The A329S retails at the premium end of the dash cam category: 4K front, 2K rear, dual STARVIS 2 sensors, Wi-Fi 6. Three months later he bought a SanDisk MAX Endurance card specifically marketed for continuous-record applications like dash cams. This is a three-component system purchased over one session and one follow-up — camera, power solution, and storage. The tap and die set for tire valve stem repair in October is a separate, practical tangent. He installs his own electronics and maintains his own tires.
Signal: Premium dashcam installed with purpose — hardwire kit + endurance storage. A tech-first auto buyer who treats the car as a platform to be equipped.
Personality Decorator
U-8215 · "The Personality Decorator"
Honda Accord owner turning their car into a Star Wars set — in one June shopping session
5
Auto purchases
2 / 9
Subcategories
Purchase sequence · Jun 2025 · single accessory session
Sample transactions
Jun 4
Exterior
Funny Windshield Sun Shade for Car — Blocks UV Rays, 51 × 27.5 in (novelty graphic)
Jun 4
Interior
GENANY Alien Movie Steering Wheel Cover — Non-Slip Neoprene, Universal Fit
Jun 10
Interior
IKABEVEM Car Seat Covers Full Set — Fit for Honda Accord 2007–2017, Waterproof Faux Leather, Beige & Black
Jun 10
Interior
Plasticolor 001582R01 Star Wars Darth Vader Licensed Floor Mat Set
Jun 4
Tech
livin Alloy Phone Holder Mount for Car — Universal Vent/Dash/Windshield Gravity Locking, Silver
U-8215 spent two June weekends giving a Honda Accord (2007–2017) a complete personality transplant. The sun shade, steering wheel cover, and phone holder went in on June 4th; the vehicle-specific faux-leather seat covers and Star Wars floor mat set arrived on June 10th. Every item is cosmetic or comfort-driven — no maintenance, no repair. The seat covers are Accord-specific (she knows her year range), the floor mats are licensed Star Wars. The steering wheel cover is an Alien movie tie-in. This is someone who treats the car's interior as a personal space to be designed, and who is willing to buy five items in two weeks to get it right. She is not a parts buyer — but she's a high-frequency accessory buyer when inspired.
Signal: Burst interior accessory session on a specific vehicle model. Personality-led, not maintenance-led — a distinct buyer type in the auto care category.
Method. Auto care purchases identified via keyword regex on Amazon product names (motor oil, brake[s], tire[s], wiper, cabin air filter, headlight, dash cam, shock absorber, etc.) plus rows where Category = 'Automotive'. Exclusions: lawn mowers, golf carts, scooters, bicycles, toy cars, baby car seats, and electric shavers. Subcategory tags applied per-item. Car makes extracted from product name strings. All 10 shoppers are opt-in Ario panelists; purchase data covers Amazon orders in the Ario sample, Jun 2025 – May 2026. Shopper IDs are internal Ario identifiers — no personally identifiable information is shown.